ORGANIZATION PROFILE
- 1 of 52 chapters across the U.S. and Canada.
- One of the top ten largest chapters with 550+ members.
- NAIOP provides strong advocacy, education and business opportunities, and connects its members through an extensive nationwide operation.
- www.naiopmn.org
CHALLENGE
- NAIOP was maintaining three different websites: main site, mobile version of main site, and a WordPress blog. The chapter
- wanted a new, responsive design site that would also incorporate the blog, condensing everything into one site.
- NAIOP wanted to create a new site that was both visually appealing and functional without going over budget.
- In 2020 NAIOP redesigned elements of the homepage to give annual sponsors better visibility.
GOALS
- Create a more modern looking, user-friendly website.
- Produce a site with responsive design.
- Incorporate NAIOP’s blog into new site, streamlining their online presence
ACTIONS TAKEN
STEP 1: NAIOP staff and a website redesign task force created a budget, picked potential vendors and sent out an RFP.
STEP 2: Reviewed proposals and picked a vendor that could design and implement the site.
STEP 3: Worked with vendor on design of menus, homepage and subpages.
STEP 4: Oversaw development, implementation, testing and launch of new site.
RESULTS
- NAIOP succeeded in condensing down to one site, streamlining user experience.
- Improved functionality, including check-out process when registering for events.
- After change to responsive design, mobile site usage improved from 8% of users on previous site to 22% of users on new site.
INSIGHTS / LEARNINGS
- Learning to be flexible throughout the redesign process due to some limitations of the web platform.
- Importance of having member input to ensure new site meets users’ needs.
